Project presentations from Wembley Park: Orchestrating Community Through Live Performance, London Borough of Brent, for Quintain; Houlton, Rugby, for Urban&Civic and Aviva Investors, with the Houlton Project Team; and The Verdean, London Borough of Ealing, for Peabody and Mount Anvil, chaired by Romy Rawlings, Director, DeepGreen.

Wembley Park: Orchestrating Community Through Live Performance, London Borough of Brent, for Quintain presented by Claudio Giambrone, Head of Marketing, Wembley Park, Kate Jones, Founder, Busk in London

Explores how this iconic London neighbourhood has leveraged its musical heritage to create a vibrant sense of place. The talk examines marketing strategies that position Wembley Park as an emerging cultural neighbourhood and destination, attracting residents and visitors alike. It delves into the impact of grassroots music initiatives in fostering community engagement. The presentation highlights the synergy between large-scale concerts and local performances, showcasing how this diverse musical ecosystem shapes Wembley Park’s unique character. Concluding with future plans, this talk offers insights into the power of music in urban development and community building, providing valuable lessons for planners, marketers, and developers.

Houlton, Rugby, for Urban&Civic and Aviva Investors, with the Houlton Project Team presented by Sonia Nakra‑Norman, Communications & Partnerships Manager, Urban&Civic and Johanne Thomas, Regional Director for Communities, Communications and Partnerships, Urban&Civic

1,170 acres of Houlton in Rugby are being developed into more than 1,000 homes built in five years, out of an eventual 6,200 over the duration of the Houlton project. This community activation project comes in the form of a Community Gardens voted on by locals, now with 66 active volunteers, aged 4 to aged 87.

The Verdean, London Borough of Ealing, for Peabody and Mount Anvil presented by Tom Beardmore, Marketing Director, Mount Anvil and Phil Church, Director of Land and Partnerships, Peabody

The Verdean is a £520m development set to create 1,228 new homes, 455 of which will be affordable. The scheme will incorporate additional public realm community connectivity improvements, and biodiverse green spaces. This project case study focus on key social impact delivery and community engagement 

The Pineapples: A selection of placemaking projects from across the UK, chosen to showcase the wide range of work taking place right now, presented by developers, architects, local authorities, charities, community groups and landscape professionals. All projects were shortlisted at The Pineapples 2024 awards for place.