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About The Pineapples


Launched in 2019 by The Developer in partnership with Design Council, The Pineapples awards are unique in seeking to celebrate great places. In short, we’re looking for places that thrive, where people want to live, work, play, shop or learn.

Why Pineapples? The fruit is a common symbol of welcome in UK architecture, which is what we think great places should be: welcoming. And who doesn’t want to win a golden pineapple?


What’s a place? It’s a mixed-use development or cluster of developments that create a neighbourhood, large or small. It may be a wholly new place or a redevelopment.


Who can enter? The local authority, developer, the architect or anyone on the place’s project team, as long as they have permission from the landowner for the judging visit, if not a place open to the public.


Judges visits Shortlisted projects for Place-in-Progress and Place of the Year will be visited by our judges (with the exception of Future Place). They’ll be looking for projects that make a positive contribution to urban life, from shared spaces that foster community, to developments worth living in, to street furniture and play equipment that draws in life, to retail experiences that make shopping special again.


Live presentations All shortlisted projects must present their work live at the Festival of Place: The Pineapples, an online event that takes place between 12-16 July, 2021 in front of the judging panel and a live audience as part of the Festival line-up. The conference audience is drawn from local government, developers, investors, architects and more.


Categories Pineapples will be awarded for the best Future Place, Place in Progress and Place of the Year in the UK. International Future Place category welcomes entries from outside of the UK. New for 2021, we have launched a series of awards to replace the former Contribution to Place category to celebrate excellence in five vital areas: Creative Reuse, Community Engagement, Public Space, Activation and Sustainable Transport.


Click here for more information on the categories and criteria.


Contact us: For more information, contact James and Brian via or phone 02077728384 or 020 3326 7239


Early bird: £195 if you enter by midnight 30th April 2021
Final entry deadline: £245 with a final entry deadline midnight 28 May 2021


Shortlisted entrants must present their projects at Festival of Place: The Pineapples in front of a live audience and the judging panel. Awards ceremony will also be presented virtually in the week. Expect a week of exciting presentations, inspiring keynotes and a celebration of the best projects in the UK.


Free or discounted entries If you would like to enter but require a free or discounted rate as a small charity, community group, engaged citizen or small non-profit organisation, we welcome your participation. Please contact



  • 12-16 JULY, 2021
  • Online event
  • Airmeet


© The Pineapples - Tweak Ltd., Kemp House, 152 - 160 City Road, London, EC1V 2NX. Tel: 020 7772 8384